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ManualsOnline is an OwnerIQ, Inc. property. OwnerIQ, has a proprietary solution that enables what they call "Ownership Targeting", which enables targeted advertising based on products that people own in a way that ensures the anonymity of the consumer. ManualsOnline uses this Ownership Targeting in its advertising to support the work it does in compiling user manuals and support information on hundreds of thousands of products and making them available to it's users for free.
OwnerIQ also partners with Manufacturers in a way that enables those Product Manufacturers to message your own customers as they travel across the web - they refer to this as "Owner Retargeting".
When consumers come to your product support sites - such as user manuals, spare parts, or product registration - they strongly signal that they own the supported products. OwnerIQ has developed a simple piece of technology that can be added to your support pages to mark these visitors as presumptive owners of your products. (The consumers' privacy is never at risk - we do not collect personally identifying information.)
OwnerIQ's relationships with ad exchanges and ad networks enable them to find these product owners again, when go to other places on the web. When those anonymous users appear on supported advertising exchanges, you can deliver tailored messages to encourage additional purchases, promote complementary products, increase aftermarket sales, or just reinforce customer loyalty. OwnerIQ does all the work - running the program requires little or no management or technical effort from you.
To start your Owner Retargeting program, contact: sales@owneriq.net.
Improve Reverse Logistics
Returns from consumers are a big problem, especially when they are "no-fault" returns and the only thing wrong is that the consumer couldn't figure out how to use it. Easy access to self-support information allows consumers to educate themselves, reduces no-fault returns and improve margins.
Save on Inbound Support Calls
Every in-bound call to your customer support department erodes your margins when, in most cases, easy access to the manual is all that is required.
Manage Your Product Support Literature
Save time and resources by allowing ManualsOnline to manage your support literature for current and past product lines.
Improve Margins
Add your content to the ManualsOnline and save time, reduce costs and improve your margins.
Two million online searches are conducted daily by consumers looking for user manuals and other self-support information. ManualsOnline organizes user manuals into easy-to-use, product-focused websites, helping consumers easily locate them.
A recent survey conducted by ManualsOnline reveals that nearly all consumers not only expect user manuals to be available online, but also that they are conveniently located for all brands in one online destination.
Ongoing Ownership.
Even after products are purchased, customers want to learn more about product features, maintenance and care information, safety and recall updates, usage tips, upgrades and new products.
ManualsOnline members receive up-to-the-minute relevant information about the products they own.
"The convenience and ease of locating the required manual is highly important."
"To know that there was a single source for user manuals would significantly cut back on time and frustration spent in a blind search."
To learn about how ManualsOnline and OwnerIQ can help you better serve your customers, please complete the form below. Required fields are in BOLD.
Copyright © 2009 OwnerIQ, Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners.
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