Ownership Targeting:

The Most Accurate Behavioral Targeting for Advertisers

ManualsOnline utilizes Ownership Targeting from OwnerIQ, Inc, across its site. Ownership Targeting is behavioral targeting at its most powerful. It enables our advertisers to target consumers based on the products they actually own. Our advertisers find that product ownership is proof positive of how people actually spend their money. It's the truest indicator of brand preference and value. And it reveals lifestyle, attitudes, and needs.

When consumers interact with product support information, ManualsOnline collects the "Ownership Signals" that let us build our unique audience to be targeted by our advertisers.